28 11 / 2012


How brainstorming should work. 


How brainstorming should work. 

(Source: visualgraphc)

12 6 / 2012

Why creatives protect their ideas

As creatives, we are meant to think up brilliant things. Our minds expand beyond the limits to create ideas that are clever, simple and on strategy. We try different angles and play with different perspectives. It’s a process that can have us pulling out our hair. But in the end, it’s all worth it when that idea appears in front of our faces. It’s a moment of such happiness and excitement that we want to leap out of our chair and scream “I GOT IT!” 

But when you’re asked to share your idea, you tend to feel something different: An innate response to hold onto it tightly and keep it under wraps. You’ll likely feel this come on when someone in your peripheral vision walks by to take a glance at what you’re working on, or when someone asks what you’ve come up with. It can even happen while you’re showing your book on an interview with a CD. Suddenly you’ve become a mama bear protecting her cub.

So why do we react this way when it comes to “sharing” a BIG idea? 

  1. Because it’s great: In the hundred of ideas that you come up with, there are a few that are good. And even fewer that are great. When you know that you have a BIG idea on your hands, you want to hang onto it. It’s like holding a winning lottery ticket for a big jackpot. Ever notice that the ideas you know are garbage get thrown out without a second thought? 
  2. Because it’s yours: The nice thing about coming up with an idea is the satisfaction that it brings. Even if it’s a team collaboration, you had a hand in it. It’s an idea that you created (or helped to create). 
  3. Because you’re afraid: No matter how confident you are, there is always a sense of nervousness that comes along with sharing a good idea. It’s the combination of vulnerability and uncertainty that makes us afraid of the end result. Your mind gets bogged with the worst case scenarios: Your boss will chuck it. The client will hate it. Someone will steal it. 

Once you’ve shared your idea, here’s the good and the bad: 

BAD: Any idea, no matter how good it is - can be ruined. There is a chance that it can get tossed aside, that the client will hate it, or that someone will steal it. Once it’s out there, it’s a gamble on whether it succeeds or fails. 

GOOD: You had the capacity to think up a BIG idea. This means there’s a good chance that there are more big ideas in that brain of yours. Plus, once you get over protective urges, sharing an idea actually does make you feel good. You’ll feel proud to show what you have to offer and that you had the courage to show it off.

The important thing to remember when sharing your ideas is to trust who you’re sharing them with. Most times, people who are interested in hearing your ideas want to offer suggestions or give encouragement. They might hold insights that can make that great idea even better. 

And what if you encounter someone who doesn’t have your best interest at heart? Well, that’s simple: Karma’s a bitch. 

03 1 / 2012

From the great David Ogilvy. 

From the great David Ogilvy. 

29 9 / 2011

The Land of Lost Ideas

@thedawe “That moment when just before u go to sleep u think of a great idea and say “I’ll remember that one in the morning” And u don’t. #notepad

This was a tweet I had noticed one day from my friend Stephen (Check out his blog here – it’s fantastic). It stuck with me and sparked this blog post because I myself have had that same moment, that same feeling countless times. 

It doesn’t matter if it was one of the best ideas you’ve had in awhile, or one that was far from it – it was yours. You had it. And then you wake up, and it’s gone. You feel so aggravated that you swear to yourself that it won’t happen again. Yet, for some reason – it does.

How many times have you felt the urge to jot down an idea? Your first instinct is to grab the first thing you can find – a napkin, post-it, scrap piece of paper, your palm. Just so you can get it out of your mind and onto something tangible.

Think about the first (or last) time this has happened to you. You told yourself that you’ll remember it. It’s too good to forget. You’re completely convinced that this idea is ingrained in your mind and you’ve made your decision. And then you discover you were wrong. You’ve lost the idea. And you can’t seem to get it back.

What happens to the ideas we forget? Do our brains deem them ‘not good enough’ and discards them? Or do they get filed away somewhere in our subconscious? And if so, do they ever come back on their own?

If we choose not to write an idea down, is it lost forever?

25 9 / 2011

"For creative directors, art directors and writers, every new project presents the same fundamental challenge: deliver a great idea that solves the client’s problem. This ultimate goal is ever present in a creative’s mind, regardless of the details associated with the task. It doesn’t really matter what’s being sold; the idea is the destination."

Taken from Process is Personal, excerpted from Creative Process Illustrated: How Advertising’s Big Ideas Are Born.