14 10 / 2014

Great ad by JWT London for KitKat. It takes the “Have a break…have a Kit Kat” tagline quite literally and makes it visually interesting and creative. What are your thoughts on it? Share them in a comment below.
Source found here: http://designtaxi.com/news/370007/This-Simple-Yet-Brilliant-Kit-Kat-Ad-Is-Full-Of-Win/?interstital_shown=1

Great ad by JWT London for KitKat. It takes the “Have a break…have a Kit Kat” tagline quite literally and makes it visually interesting and creative. What are your thoughts on it? Share them in a comment below.

Source found here: http://designtaxi.com/news/370007/This-Simple-Yet-Brilliant-Kit-Kat-Ad-Is-Full-Of-Win/?interstital_shown=1

09 9 / 2014

"Creative without strategy is called art. Creative with strategy is called advertising."

Jef Richards (via whatisadvertising)

24 5 / 2014

Why It’s Important to Answer “Why?” in Advertising

Why (apart from how) is one of the strongest questions asked in this industry. No matter what department you’re in at an agency, this question why gets thrown out a lot. And if you’re the one responsible for giving an answer, you better be prepared. Otherwise, your idea, your pitch, your entire reasoning will fall flat. 

“Why did you choose those colours?” “Why are we spending x-amount of $$ in social media?” “Why did we go with this tagline?” Whether you’re in accounts, creative, media, production, etc. - every decision you make requires some sort of logic.  

It’s important to ask yourself the question why because it not only demonstrates the purpose of your actions but it also makes you accountable. This simple question and answer exercise might sound like a no-brainer, but you would be surprised to learn how often this question gets overlooked. 

Asking why also helps to explain to your co-workers and clients what it is that you’re doing. Revealing your thought process can turn an idea from senseless to smart if people understand the brilliance behind it. 

Lastly, answering why gives you credibility. Imagine your client or your boss asking you why and your response is “I don’t know” or worse (silence). Either way, it doesn’t make you look good. Even if your answer isn’t one that they agree with, that’s OK. It just means that they might need more information. Give them as much concrete rationale as you can and maybe you’ll change their viewpoint. And if not, at least you gave them your answer and they will give you theirs. There’s no room for obscurity. 

So the next time you create anything, stop and think about why you’re doing it. It’s one of the most valuable things you can do. No question about it ;) 

 

04 2 / 2014

creativemornings:

"You should start projects because you feel like you are going to either explode, or vomit, or both. You’ve gotta have that kind of burning desire in your stomach to do it."  — Kate Bingaman Burt
 

creativemornings:

"You should start projects because you feel like you are going to either explode, or vomit, or both. You’ve gotta have that kind of burning desire in your stomach to do it."
— Kate Bingaman Burt

 

03 2 / 2014

True. 

True. 

(Source: teahx)

11 1 / 2014

Creatives: True or false? Leave a comment below. 

Creatives: True or false? Leave a comment below. 

(Source: youandsaturation, via suspensefulgraphics)

07 10 / 2013

The desire to create…

The desire to create…

06 3 / 2013

Be willing to work for work. 

Be willing to work for work. 

(Source: kcartdirector)

18 2 / 2013

(Source: airows, via arnezalfas)

13 2 / 2013

Paperman is one of the BEST short films I have ever seen. It’s proof that a simple concept is often the most effective. Simply beautiful.