16 9 / 2011
Open Happiness
Sometimes ads that make you feel good correlates into brands that make you feel good. And vice versa. I love these two poster ads for Coca-Cola’s “Open Happiness” Campaign. From Euro RSCG, Singapore.
(A smile is worth a thousand words, It says “Hi” “I’ve been noticing you”, “You’re cute,” “8am standing next to you on the bus is my favourite time of the day” “Guess I’ll see you again tomorrow?” - Is your smile a “yes”?)
(The laugh line vs. the frown line is like sunshine vs. rain. Goooooal! vs. penalty, Parties vs. duties. You know what to do the next time your brow starts furrowing.)
