07 7 / 2014

adteachings:

Words of wisdom from Robert Holden.

adteachings:

Words of wisdom from Robert Holden.

(via berniewatt)

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24 5 / 2014

Why It’s Important to Answer “Why?” in Advertising

Why (apart from how) is one of the strongest questions asked in this industry. No matter what department you’re in at an agency, this question why gets thrown out a lot. And if you’re the one responsible for giving an answer, you better be prepared. Otherwise, your idea, your pitch, your entire reasoning will fall flat. 

“Why did you choose those colours?” “Why are we spending x-amount of $$ in social media?” “Why did we go with this tagline?” Whether you’re in accounts, creative, media, production, etc. - every decision you make requires some sort of logic.  

It’s important to ask yourself the question why because it not only demonstrates the purpose of your actions but it also makes you accountable. This simple question and answer exercise might sound like a no-brainer, but you would be surprised to learn how often this question gets overlooked. 

Asking why also helps to explain to your co-workers and clients what it is that you’re doing. Revealing your thought process can turn an idea from senseless to smart if people understand the brilliance behind it. 

Lastly, answering why gives you credibility. Imagine your client or your boss asking you why and your response is “I don’t know” or worse (silence). Either way, it doesn’t make you look good. Even if your answer isn’t one that they agree with, that’s OK. It just means that they might need more information. Give them as much concrete rationale as you can and maybe you’ll change their viewpoint. And if not, at least you gave them your answer and they will give you theirs. There’s no room for obscurity. 

So the next time you create anything, stop and think about why you’re doing it. It’s one of the most valuable things you can do. No question about it ;) 

 

07 3 / 2014

04 2 / 2014

creativemornings:

"You should start projects because you feel like you are going to either explode, or vomit, or both. You’ve gotta have that kind of burning desire in your stomach to do it."  — Kate Bingaman Burt
 

creativemornings:

"You should start projects because you feel like you are going to either explode, or vomit, or both. You’ve gotta have that kind of burning desire in your stomach to do it."
— Kate Bingaman Burt

 

03 2 / 2014

True. 

True. 

(Source: teahx)

11 1 / 2014

Creatives: True or false? Leave a comment below. 

Creatives: True or false? Leave a comment below. 

(Source: youandsaturation, via suspensefulgraphics)

09 10 / 2013

In any way, shape, or form. 

In any way, shape, or form. 

(Source: Flickr / dejvicka, via soundsboutright)

07 10 / 2013

The desire to create…

The desire to create…

01 10 / 2013

Does over stimulation affect our creativity?

It’s safe to say that as a society, we are over stimulated. We spend our days searching on Google, creeping on Facebook and playing with mobile apps. Or we’re doing a combination of the three (all at the same time). Doing one thing at a time isn’t the norm anymore. You eat while you work. You watch a movie while you play a game on your phone. Some people even text while they drive (please don’t do that!). Think about how many times your computer has crashed because you had too many tabs open in one browser? The world that we’re living in moves fast. Sometimes I feel as if I wake up, blink and my whole day is already gone. 
 
There is no doubt that we’ve adapted to the speed. We’ve become more efficient and more productive. But what is the cost when it comes to our creativity? 
 
Mozart, Picasso, Einstein, they all spoke about the benefit of silence when it came to creating. Rollo May said In order to be open to creativity, one must have the capacity for constructive use of solitude. One must overcome the fear of being alone.” Bob Dylan came up the lyrics for ”Like a Rolling Stone” while he was completely alone in a remote cabin. There’s no question in my mind that Dylan’s solitude was partly responsible for his insight.
 
How we live affects how we create. The things we do in life, the people we meet, every interaction that we encounter can stimulate us in a positive or negative way. Our brains are being exposed to thousands of content a day. Thanks to the Internet and the media, our minds process all this information almost instantly. With this influx of data, is there a point when the brain says “enough is enough?” 
 
The need for quiet in a creative office environment (whether it’s a marketing company, ad agency or other) is diminishing. The office space is changing to encourage more interaction and less separation. Do you find that being in a crowded space allows you to get your creative juices flowing better than surrounding yourself in quiet?
 
The absolute best brainstorming sessions that I’ve ever participated in have been ones that start out by myself. Being on your own first allows your brain to focus on the task at hand and gives you the freedom to expand your thinking. You jot down some ideas and then collaborate with others. What usually ends up happening is that the original, good ideas that people had turn into better ideas with others involvement. These are comprehensive ideas that you wouldn’t come up with by yourself. But in the beginning, it starts with just you. And that’s the most important step. 
If this over stimulation continues to rise and our attention span continues to decrease - where does that leave our creativity five or 10 years down the road?
 
Here’s my recommendation: Don’t forget to appreciate the quiet moments in your day. Take more time for yourself. Sit in a room and clear your mind of everything in it. Meditate. Do whatever you need to to get some peace and quiet.
 
Your brain is what holds your creative potential. And it needs rest. Without it, it won’t recuperate. 

20 9 / 2013

Great tips from top advertising people. Listen and learn. 

helloyoucreatives:

Tips from the top - via http://www.ideasfoundation.org.uk/